In today's online marketing era, it's not easy to gauge a customer's feelings regarding printed advertising methods. However, many people still prefer to receive visuals such as window graphics, physical catalogs, and flyers.
A majority of customers prefer brochures because they are easy to remember and are highly informative. This is why you should consider using this advertising form for your business. Here are the top four benefits of using brochures.
- Brochures Serve As An Elevator Pitch
- Allows Seamless Reading
- More Trustworthy
- Easy To Distribute
Sometimes, a customer may require you to describe your business to them in order to make an educated purchasing decision. However, you may not always know where to start. Luckily, a brochure can help you with this. Brochures can act as an elevator pitch to give the person an idea of what your brand has to offer.
The best part of these marketing materials is that people tend to store brochures in their purses or pockets after getting them instead of throwing them away. This is due to the fact that they are a tangible product that is likely to have important information inside. This means that the person you give a brochure to is likely to review the information again. Brochures are highly effective in increasing sales especially for businesses who have a longer sales cycle.
Consumers don't prefer to read lengthy texts or waste their device's battery on online brochures. PDF readers can be cumbersome and difficult to browse. This is why providing your customers with physical copies of a brochure can prove to be a beneficial method even in the online era. Furthermore, a printed version of a brochure offers seamless reading in different environments.
Your desired client may also have the habit of reading brochures in places without an internet connection. With real brochures, consumers don't have to worry about scrolling lengthy online brochures. A single page can help you provide the relevant information to your customer through in-person marketing.
It is no secret that people consider tangible things such as flyers and brochures to be more credible. This is because they have received the latest information regarding the brand directly from the source. Many companies with websites fail to update their contact information and other important details on their websites.
Typically, outdated information is just as frustrating for customers as the complete lack of information. This is why you should use brochures if you don't have a frequently updated online website. Brochures can help you keep your customers well-informed while saving them time.
Another benefit of brochures is that they are easy to distribute because of their tangibility and compact size. You can place brochures in your customers' shopping bags when they purchase something. Besides that, you can also distribute them outside your brick-and-mortar store as a form of marketing.
You can also distribute brochures by placing them on the windshields of people’s cars. Not only that, but you can also partner with magazine stands and other businesses to distribute your brochure alongside customer purchases. This means that you won’t have to wait for a customer to come to you to use this form of advertising.
Final Thoughts
These are the top four benefits of using brochures for your business. This inexpensive advertising method can help you generate significant profits. Another major benefit is that you can also track the progress of your campaign by seeing the inquiries made after the distribution of your brochures.
Be sure to consider this advertising method’s pros and cons when choosing a more costly marketing method. Brochures can help your business create a lasting impact on customers while increasing your company’s sales.