When it comes to signage, most people tend to think of banners and signs that are typically used indoors. What they don't realize is that there is a whole other world of signage to be explored outdoors. Outdoor signs are a great way to get people's attention and drive business through the door. That is why you should be taking full advantage of these exciting opportunities for your brand this summer. Here are some tips for you to get started!
Promote safety measures in your place of business
A good way to remind customers of the importance of safety is through a well-placed sign. You can use signs to remind people that there should be no food or drinks allowed in the restroom, as well as to remind them to wash their hands after using the restroom. This will lower the chance of spreading germs, which increases your chances of staying healthy and safe. This is even more important for outdoor events and especially for events where food is being served.
Using directional signage to guide customers
Making sure that customers know where they are going is a big part of making them feel welcomed.
When you are at your place of business, it's incredibly important that you make sure that your customers can easily find where you are. This is especially true if you have multiple services or products that need to be accessed by different areas in the same building. If your potential customers don't know where they're going, they might turn around and lose interest before ever finding what they came for.
Depending on how large your establishment is, directional signs can do more than just guide customers from one area to another; these signs can also help direct customers toward specific products or services within those areas as well as to lead them directly into a sales associate whose services are essential for completing their purchase.
Brand awareness for your small business
You may have heard that building brand awareness is important for your small business, but what exactly does that entail? Simply put, it's about making your company stand out from the competition. In order to do this effectively, you'll want to utilize a few key elements:
To build brand awareness around your business, it's important that everything associated with your brand be consistent across all mediums. Using the same color palette in all of these mediums can help customers identify your company from the rest of your competition.
Make use of yard signs
When it comes to outdoor advertising, the yard sign is an especially powerful tool. You can use it to advertise sales, new products, and services, or even upcoming events this summer. As with any type of sign you put up outdoors, make sure that the message is clear and that it stands out from the rest.
Set up your social media platforms
Social media platforms like Facebook and Instagram are great ways to promote your business, interact with customers, generate leads, and more.
If you have a brick-and-mortar location, you can use social media as a medium to show off your products to your customers in a virtual setting. The Internet can become a virtual showfront for the incredible products and services your business offers.
Use hashtags! They're an easy way for people who aren't familiar with your brand yet to learn about your company —especially if they're trying out an unfamiliar hobby or activity that requires specific equipment or supplies (like camping) that your business sells. By using hashtags like "#camping" or "#outdoors," potential customers may see those posts in their feed and click through for more information about how your products and services can help them enjoy themselves outdoors this summer.
Conclusion
Outdoor signage is an effective way to get your message out to the public. This is especially true during the summer months when people are more likely to be outside enjoying the sunshine and fresh air. Summer is also a great time for many businesses because it means more customers! We’ve discussed five effective ways you can use signs outdoors this summer, which means you have the information you need to crush it during the warmer months of the year!
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