Marketing can be a pain, and it’s hard finding a solution that is both cost efficient and effective. There are also marketing trends that die out before you see results but after you’ve invested. Stickers have been around for over 65 years, making appearances on laptops, water bottles, windows, cars, and more. A seemingly futile invention has become one of our greatest obsessions, and people are always looking to expand their sticker collection! They bring you easy promotion If you’re not convinced, we’ve compiled a list of reasons why you should use stickers in your next marketing tactic.
Place Them Everywhere
In the mid-1940s, a silk screener named Forest Gill pioneered the creation of bumper stickers. They quickly captured the attention of politicians and businesses who realized the potential stickers had in gaining publicity. Since then, those very vinyl stickers have evolved into an expressive art form that colors walls, telephone poles, public bathrooms, and all sorts of personal belongings.
Move Offline
The internet has become crowded with loud advertisements and digital banners, and people have either started ignoring them or turning on ad blockers. By moving some of your marketing offline, you have the opportunity to stand out better and catch the eyes of commuters and passerbys.
Show Your Customers Appreciation
Stickers are rewarding not just for your business, but for your customers as well! Many stores and businesses have free stickers for their customers to take home. They will perceive them as a nice gift and take them happily, and regardless of where the sticker will be stuck you can count on other potential customers coming across your logo.
Start Conversations
Once your stickers are out in the world, people may ask questions like “where’s that from?” or “what’s that sticker mean?”, leading them to discover your business. Studies have shown that 90% of people trust word-of-mouth recommendations (Neilson), and your stickers can initiate and amplify such conversations.
They’re Personal Endorsements
One of the best marketing tactics is to focus on connection based models, and stickers are an excellent way to do so. When people decide to use your sticker on their belongings, it becomes a personal endorsement and badge of support for your business. It’s a more subtle and personal form of advertising that customers are more receptive to.
Make Them Aesthetic
Taking the time to create an appealing design can boost the popularity of both your sticker and business. Your customers would be more inclined to display your stickers on their belongings and with more stickers sticking the more publicity you gain! They’re also more likely to use more than one or to give them out, leading to successful promotion.
They’re Cost-Effective
Stickers are one of the most pocket-friendly forms of advertising that have the potential to generate profitable exposure, making them one of the most cost-effective materials you could invest in. Our stickers start at $0.72 and we offer a quantity discount for ordering in bulk.
Compliment Your Other Marketing Campaigns
You could use your sticker in ways to enhance your other marketing efforts, whether it be through the way you distribute or how you design them. For example, you could consider adding your social media handles on your sticker or adding your website link. Or you could give stickers out in return for mailing list signups. The creative freedom with stickers will make them very flexible to being used in ways that benefit your business.
Sell Them
If your design is visually appealing, your stickers could be a source of profit as well. Creatively play with your logo, motto, slogan, or even an image that applies to your business to create a design that people would want on their laptops or water bottles. You should tailor your stickers to your customers and focus on a target audience to generate a profitable sticky product.
Open Cooperative Campaigns
Stickers offer an easy way to partner with another business in a co-branding relationship. Placing your stickers inside another brand’s store would be appealing to them due to the minimal effort required and in return, you could offer a way to promote the other business within your own store. This helps both brands reach a wider audience and heighten exposure, leading to better chances for bringing in more customers.
Start Stickin’
Stickers can help your business focus on relationship and connection-based marketing to bring you profit in an age where internet ads have taken over. With proper designing and investing in quality printing, they’re a simple way to get your brand and message out in the world. Our stickers are printed on 4 mil oracal adhesive vinyl, making them easy to apply and UV and weather resistant. They’re suitable for both indoor and outdoor use and are sure to deliver in quality. Choose from our custom sizes and shapes and take advantage of our completely personalizable options to create the perfect sticker for you!
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